There has been a plethora of exciting startups who are innovating on painful buying experiences while championing what has been popularly known as the direct to consumer model. Today we're fortunate enough to have one of the most exciting companies in the space Casper. Casper Co-Founder Philip Krim comes on the show to talk about building the company as well as how we can be thinking about this new category of ecommerce. These guys did over a million in revenue in their first month and have only grown since then so there is definitely a thing or two to be learned from their journey so far.

Matt Ellsworth is our guest today. The guy is a total stud and in this interview we're going to start by talking about how using a combination of scraping, vritual assistants, and cold emails he built a massive lead generation machine at his last startup storefront. So much so that his outsourced team was sending out thousands of targeted, personalized emails a week while his interal sales team could focus on responding to warm leads. But this convo isn't just all about startups...despite seemingly being on top of the world as a preeminent Growth guy in Silicon Valley, Matt left his last company to pursue standup comedy and focus on some others. We'll talk about how he thought about pursuing a different type of dream when everyone around him expected him to do more startup stuff. Super inspiring stuff.

John Durant, author of the Paleo Manifesto and MY NEW ROOMMATE is our awesome guest today. John is one of the foremost thought leaders on ancestral health and paleolithic living. In this episode, he shares with us why one way to unlock new levels of peak health and performance is to revert to a lifestyle more similar to one humans have bee living for 10's of thousands of years. Many of the modern diets, exercise trends, and lifestyle habits that get lots of attention in pop culture are actually hurting our ability to thrive in many instances. We'll dive into this and more topics surrounding peak health in this jam packed episode.

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. In this episode we chat about the science and psychology behind some of the most addictive internet products and apps. If you're like me and wonder why you constantly feel an urge to check Instagram or even email, this episode brilliantly lays out how these behaviors can be engineered. Awesome episode for anyone interested in startups and building the next big thing.