Tue, 23 December 2014
Peter Shankman comes on the show to discuss his new book Zombie Loyalists and the power of providing an incredible experience for customers. Peter's been known as a marketing thought leader even before he founded HARO and that shines through in this episode. We talk about a host different marketing tactics especially how to really activate customers to spread WOM using great service. This was a fun episode!
Direct download: Peter_Shankman.mp3
Category:general -- posted at: 6:00am EDT