CE #57 - Zombie Loyalists: Using Great Service to Create Rabid Fans with Peter Shankman

Peter Shankman comes on the show to discuss his new book Zombie Loyalists and the power of providing an incredible experience for customers. Peter's been known as a marketing thought leader even before he founded HARO and that shines through in this episode. We talk about a host different marketing tactics especially how to really activate customers to spread WOM using great service. This was a fun episode!